AI phone system for Shopify, WooCommerce, and ecommerce brand owners
AI phone system for ecommerce brands
Handle where-is-my-order calls, return and refund requests, sizing and product questions, address changes, and cancellations without burning out your support inbox or paying a 24/7 agency.
Meet Your Web Store AI Employee
PhoneMachine answers calls for online stores & ecommerce, qualifies the request, captures the details, routes urgent work, and gives your team the clean next step.
What it handles for web store:
Order status / WISMOLook up order by email or order number via approved integration and read carrier, status, and tracking.
Return, refund, or exchangeQuote return window, condition rules, restocking fee, and route to the returns portal.
Pre-purchase product questionAnswer sizing, fit, material, compatibility, and shipping ETA from approved product notes.
Address change or cancellationCheck fulfillment status and route to ops if it has already shipped or been picked.
Account, login, or discount codeCapture the email on file and route to support without resetting passwords on the call.
Subscription changePause, skip, swap, or cancel through approved Recharge or subscription tooling.
Why web store teams choose PhoneMachine
DTC brands drown in repetitive "where is my package" tickets while the founder is trying to ship product, run ads, and answer pre-purchase sizing questions that actually drive revenue.
Capture
Black Friday WISMO flood
The founder watches a 400-ticket Gorgias backlog grow while ads keep running. The AI handles every "where is my order" call with real tracking data and the inbox finally drops.
Route
Pre-sale question that walks
A caller wants to know if a size 9 will fit a wide foot before buying. Voicemail loses the sale; the AI reads the approved fit note and texts the size chart.
Follow up
Address typo at 11 PM
A customer realizes they shipped to their old apartment. The AI checks fulfillment status and routes urgently to ops before the warehouse picks it.
Automate
Refund-rage spiral
An angry caller wants a refund right now. The AI quotes the policy calmly, logs the order, and routes to a human instead of escalating.
How it works
Answer, understand, route, follow up.
Web Store caller reaches you
Use a PhoneMachine number or forward the line customers already call.
AI handles the front desk work
It follows your web store scripts, FAQs, escalation rules, and caller history.
The conversation becomes structured data
Transcript, summary, tags, urgency, contact updates, and next action are saved.
Your team gets a clean handoff
Call back, text, assign a task, route urgent work, or launch approved follow-up.
Web Store call handling, built in
Every vertical page keeps the current PhoneMachine system, with the scripts, boundaries, and intake fields changed for online stores & ecommerce.
Voice
Voice
Answers web store calls 24/7 and captures intent.
Text / SMS
Text / SMS
Sends links, reminders, confirmations, and follow-up replies with consent controls.
Outbound
Outbound
Runs approved callback and follow-up scripts without inventing promises.
Knowledge
Knowledge
Uses approved web store FAQs, policies, fields, and never-say rules.
Team handoff
Team handoff
Moves the conversation into your shared inbox with context and next steps.
Live call example
Hear the AI handle a web store call.
Where is my package is the kind of scenario the page is built around.
Where is my package
CALLERI ordered three weeks ago and still nothing.
PHONEMACHINEI can look that up. What is the order number or the email you used?
CALLERjane@email.com.
PHONEMACHINEI see order 10482, shipped via UPS Ground, last scan in Memphis two days ago. I will flag it as a delayed shipment and have support follow up with the carrier.
The math
WISMO and pre-sale calls are the cheapest tickets to automate.
If support costs $4 to $8 per ticket and WISMO is 40 to 60 percent of volume, the AI typically pays for itself in the first month for any store doing real call volume.
Guardrails for web store
The AI uses the same PhoneMachine workflow with industry-specific safety and compliance boundaries.
No card on the phone
The AI never takes a card number; refunds and new charges route to a secure portal link to stay PCI-aligned.
Account verification
Order lookups verify against the email or order number on file before reading address or tracking.
Call recording
Recording and transcript settings respect the consent rules of the customer state, not just the brand HQ.
AI Receptionist
Starter
AI answers, records, and summarizes calls for one-person businesses.
$39/mo billed annually
Monthly option: $49/mo
Start free trial- 120 AI voice minutes / mo
What's included
- 1 business number + 2 users
- Inbound SMS inbox + outbound SMS (after carrier approval)
- Call recording + transcripts
- Browser video links
- 25 fax pages / mo
Best ValueMost popular
Business
The full AI phone system for growing teams.
$99/mo billed annually
Monthly option: $129/mo
Start free trial- 300 AI voice minutes / mo · 500 SMS / mo
What's included
- 5 users + 2 numbers included
- AI auto-learning + knowledge base
- API keys + webhooks
- Team chat + internal video
- Review collection + SMS keywords
Outbound Automation
Business Pro
Outbound automation for teams that run larger calling lists.
$239/mo billed annually
Monthly option: $299/mo
Start free trial- 600 AI voice minutes / mo · 1,000 SMS / mo
What's included
- Unlimited users + 2 numbers included
- Power Dial Contacts & Campaigns (voice + SMS)
- SMS drip automation
- Sentiment + predictive follow-up
- Voicemail drop
Enterprise
Enterprise
Custom — built for your team.
Custom
Contact Sales- Custom voice + SMS pool
What's included
- Custom users and numbers
- SSO, SCIM, audit logs
- Dedicated account manager + custom AI training
Web Store setup
What the AI needs to know.
Order lookup+
Pull order via Shopify or WooCommerce by email or order number; read carrier, tracking, and last scan from ShipStation.
Return policy+
Window, condition rules, restocking fee, final-sale categories, and who pays return shipping.
Sizing and product notes+
Read only from approved product knowledge; do not invent fit, ingredient, or compatibility claims.
Fulfillment cutoffs+
Same-day address change and cancel rules based on pick status, not on promises.
Subscription rules+
Approved pause, skip, swap, and cancel actions via Recharge or equivalent.
Never-say rules+
Do not promise delivery dates, override restocking fees, issue refunds on the call, or hand out discount codes.
Research · 5 min
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Read articleStop sending web store callers to voicemail.
Launch a 24/7 AI front desk with real phone, SMS, scripts, summaries, routing, and follow-up for online stores & ecommerce.
Start free trial